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Shelf Life: Why Physical Game Sales Are Making a Comeback Nobody Predicted

Shelf Life: Why Physical Game Sales Are Making a Comeback Nobody Predicted

Every analyst said physical media was finished. Turns out, a significant chunk of American gamers never got the memo — and they're buying boxed copies in numbers that are quietly embarrassing the all-digital narrative. Here's why the cartridge and disc are staging an unlikely comeback, and what it says about how we actually value the games we own.